Mommy's Company.com-Blog: Natural Products Expo 2007.

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Sunday, March 11, 2007

Natural Products Expo 2007.

This weekend I was privileged to attend the Natural Products Expo West in Anaheim, CA (a few blocks from Disneyland). Imagine close to 3,000 companies on two vast convention center floors exhibiting everything from herbal tea to gummy vitamins. So fun. There were the big guys like Odwalla and Horizon as well as many small businesses in attendance.

The natural products industry is one of the fastest growing sectors. I believe this is due to conscientious mothers both starting businesses and shopping smartly.

I was there bright and early on Friday, the first day of the expo. It takes an early bird to scope out a prime location in press rooms; somewhere where one can people watch and get perfect WiFi reception at the same time.

I wasn't with one of the big media outlets; I was looking for entrepreneur moms, of which I found many!

Rondi Prescott, the business mama behind Healthy Times, was proudly manning her display along with a corporate representative. I had a great conversation with her about how she turned a small baby food line into an internationally recognized brand.

Guess who else I stumbled across? Our very own MC Business Mama, Theresa Kiene, at her Homemade Baby station! The convention is so huge that it felt like it's own country, so our shrieks of excitement upon seeing each other were more than warranted in my opinion. I saved on lunch by eating her yummy baby food samples including a new line of apple-goodness that they will be releasing soon (I'll keep you updated).

I also had a meeting with a company that I will be doing a very special (and public) project with very soon.

Many non-mom owned businesses had great items that will be making their way onto future MC's Hot Products pages.

I met so many enterprising women and can't wait to showcase them on MC. I experienced everything from toddler health smoothies to organic baby sheets. How can you not love how businesses are creating solutions and products to serve families?

I hope everyone had a fantastic weekend!

Bunmi in front of the VitaMuffin display. Could it be any more staged?

Posted by Mommy's Company.com @ 10:28 PM | (0) comments |